Motif lets investors create or buy a “motif” – a hand-picked or user-defined set of up to 30 stocks or ETFs (electronically traded funds). For example, the tablet motif contains a mix of semiconductor, hardware, memory and display stocks, such as NVIDIA (NVDA), Apple (AAPL) and SanDisk (SNDK). Investors can control the weight of stocks within a motif until they reach their desired portfolio.
Adjusting the portions of each stock in your motif is as simple as sliding a knob.
Users can share motifs with each other, along with information about why one would invest in one company or another. Crowdsourcing has finally come to a finance company, yielding higher returns and lower expenses.
Motif Costs and fine print
- Buying a motif costs $9.95. Each time you put more money in, you pay this fee.
- A minimum deposit of $250 is required to start.
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