About Motif Investing

Motif Investments

Motif lets investors create or buy a “motif” – a hand-picked or user-defined set of up to 30 stocks or ETFs (electronically traded funds). For example, the tablet motif contains a mix of semiconductor, hardware, memory and display stocks, such as NVIDIA (NVDA), Apple (AAPL) and SanDisk (SNDK). Investors can control the weight of stocks within a motif until they reach their desired portfolio.

Adjusting the portions of each stock in your motif is as simple as sliding a knob.


Users can share motifs with each other, along with information about why one would invest in one company or another. Crowdsourcing has finally come to a finance company, yielding higher returns and lower expenses.

Motif Costs and fine print

  • Buying a motif costs $9.95. Each time you put more money in, you pay this fee.
  • A minimum deposit of $250 is required to start.

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